Mayes Wilson & Associates

How to celebrate Earth Day at a distance

By Sara Wilson, CPCC

If you work for an environmental or conservation organization, you no doubt had some fun, in-person activities planned for April 22nd. Activities that now cannot take place due to social distancing and stay-at-home orders.

What to do? Here is a list of ideas:

  • Create a downloadable toolkit that parents and kids can use together in their backyard to celebrate Earth Day. Ask them to take photos, post it to their social media account, and tag your organization.
  • If you have gardens or other properties you were hoping to invite people to tour or work in on Earth Day, instead live stream tours of the places with your staff pointing out plants, birds, etc.
  • Schedule a Facebook Live lunch talk with a local naturalist.
  • Post a video of your board chair or CEO giving an Earth Day message.
  • Run a Facebook Live Q&A with your conservation staff answering people’s questions about the local environment and what your organization is doing to protect it (this will be more effective for organizations with large social media followings).
  • Encourage your followers to set up a Facebook fundraiser for your organization on Earth Day.
  • Make a one-minute video walking through a natural place with calming nature sounds and post it on your social media accounts.

Don’t forget to include a pitch for donations to your organization, whichever tactic you choose to pursue.

How is your organization going to connect members, donors and supporters to your cause on Earth Day?