We will not share your information

Mayes Wilson & Associates

Category: Fundraising

Don’t forget donors when doing succession planning

Julie Whelan Capell |  Here at MWA, we get a lot of questions about succession planning. It’s one of those things that’s on everyone’s “to do” list, but never seems to get done. We’ve written about the risks of not planning for board succession and posted a straightforward guide to succession planning.  One aspect that […]

Take a chance with online giving days

Julie Whelan Capell | When you hear about online giving days, your mind may immediately go to #GivingTuesday. This national event occurs annually on the Tuesday after Thanksgiving. But now, many other giving days are popping up throughout the year, usually organized by local foundations or United Ways. A couple of months ago, the Land […]

11 ways to be a green fundraiser

Julie Whelan Capell |  To celebrate Earth Day on April 22nd, I was given the challenge of thinking about how to make fundraising more earth-friendly. At first, I wasn’t sure I could come up with even one idea. Then I did some research and asked some of my trusted development colleagues, who shared a bunch […]

Are your donation reply cards secure?

Julie Whelan Capell | When was the last time you thought about the payment security of your organization’s fundraising tools? For decades, nonprofits have sent out donation response cards. We’ve all seen them: a card where donors can write their credit card information that they return via the US Postal Service. I’ve never heard of […]

4 things fundraisers should stop doing in 2022

Julie Whelan Capell | I’m a sucker for all those “trend” articles that come out at the beginning of the year, but they always leave me wondering who has time to do all the new things we’re supposed to be doing? The answer is, stop doing something. But what? Here are some ideas to get […]

Can you afford to ignore fundraising ethics?

Julie Whelan Capell | Ethics are to fundraising what seat belts are to a car. You barely notice them until you hit a bump in the road. And then, if they’re missing, you’ll find yourself in a world of pain. I have often been asked if I would accept compensation based on a percentage of […]

woman having trouble reading smartphone

Are your donor emails mobile-friendly?

Julie Whelan Capell | Since 60% of emails today are read on mobile phones, and that number is increasing all the time, it’s high time to learn how to create emails that are easy to read on smartphones. Before you start arguing that your donors are older and don’t use smartphones, check this out: During […]

Yes, you should be sending videos to your donors

Julie Whelan Capell | Donor newsletters and texts are SO last year. Our email inboxes are overflowing. Our texts are full of emojis we don’t understand. But send a video to your donor’s phone or email and you’ll definitely get their attention. What I’m talking about are short videos–under one minute–that you capture using your […]

Are you missing out on thousands of dollars in donations?

Julie Whelan Capell | If your website donate page only has options for small, one-time cash gifts, you are potentially missing out on thousands of dollars in donations—at a minimum. Ever since the tax changes of 2019, cash giving has been decreasing, while Qualified Charitable Distributions (QCDs) and Donor Advised Funds (DAFs) are growing exponentially. […]

Toxic philanthropy: When to refuse a donation

Julie Whelan Capell | Refusing donations is not something we talk about a lot in nonprofit circles. But there are some situations when it might be the right thing to do. – A corporation in town is known for its generous philanthropy … but also known for union-breaking and your organization promotes a living wage. […]

Next Page »

We will not share your information