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Mayes Wilson & Associates

Category: Fundraising

Yes, you should be sending videos to your donors

Julie Whelan Capell | Donor newsletters and texts are SO last year. Our email inboxes are overflowing. Our texts are full of emojis we don’t understand. But send a video to your donor’s phone or email and you’ll definitely get their attention. What I’m talking about are short videos–under one minute–that you capture using your […]

Are you missing out on thousands of dollars in donations?

Julie Whelan Capell | If your website donate page only has options for small, one-time cash gifts, you are potentially missing out on thousands of dollars in donations—at a minimum. Ever since the tax changes of 2019, cash giving has been decreasing, while Qualified Charitable Distributions (QCDs) and Donor Advised Funds (DAFs) are growing exponentially. […]

Toxic philanthropy: When to refuse a donation

Julie Whelan Capell | Refusing donations is not something we talk about a lot in nonprofit circles. But there are some situations when it might be the right thing to do. – A corporation in town is known for its generous philanthropy … but also known for union-breaking and your organization promotes a living wage. […]

Can we start having special events again?

Julie Whelan Capell | Fundraisers everywhere want to know: is it safe to start planning for in-person special events again? The short answer is YES! In many parts of the country, professional sports teams have already begun inviting fans back into the stands. AMC has opened all of its movie theaters, with physical distancing and […]

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Should we always tell donors what they want to hear?

Julie Whelan Capell| I’ve lost count of the number of times I’ve been asked what to do about donors who don’t want any of their donation to pay for overhead. Do these donors work for for-profit businesses? Do those businesses pay their employees wages? Benefits? Do they have an office that needs electricity and heat […]

What to do AFTER your year-end fundraising letter has been sent

Julie Whelan Capell | Hopefully by now–mid-November–your annual fundraising letter has gone out to donors, or it is scheduled to be mailed in the next couple of weeks.  Neither COVID, nor working remotely nor any of the challenges facing the world should stop your organization from asking supporters to donate at the end of the […]

How to have a real conversation with a donor

Julie Whelan Capell | “In sales, you don’t have to actually believe in the product or service you are hawking.  That is NOT true of fundraising, at least not if you’re doing it right!” – Tori O’Neal-McElrath  Fundraising is not the same as sales. Some executive directors and many board members come from a background […]

Steal these 5 ideas for a great #GivingTuesdayNow

Julie Whelan Capell | There’s a very special Giving Tuesday coming up on May 5th.  Organizers are billing it as an emergency response to the unprecedented need caused by COVID-19. To get involved, start with some well-timed emails. In the days leading up to #GivingTuesdayNow send a couple of messages to your whole list sharing […]

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Don’t stop fundraising now!

By Julie Whelan Capell  |  In one month, we’ve gone from business as usual, to social distancing measures that have forced most organizations to cancel or postpone the special events, lunches and donor engagement activities essential to meeting end-of-year income goals. In this situation, it’s tempting to throw previous plans out the window, downsize fundraising […]

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Is it time to start cancelling fundraising events?

Julie Whelan Capell | Many of our nonprofit clients are wondering how long to wait before making a decision on cancelling fundraising events scheduled for this fall. It’s a hard decision, doubly difficult if your annual fundraising budget is riding on a successful event.  Most organizations have cancelled all in-person events through July but are […]

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