Mayes Wilson & Associates

Steal these 5 ideas for a great #GivingTuesdayNow

Julie Whelan Capell |

There’s a very special Giving Tuesday coming up on May 5th.  Organizers are billing it as an emergency response to the unprecedented need caused by COVID-19.

To get involved, start with some well-timed emails. In the days leading up to #GivingTuesdayNow send a couple of messages to your whole list sharing that your organization will be participating.  Include a calendar invitation as a failsafe reminder for folks to tune in on May 5th.

Then plan out your strategy for the day.  The following are just a few ideas for how you can reach out and activate your supporters.

– Consider a social media gratitude campaign.  Highlight your current supporters with a virtual thank-a-thon or share one thing every hour that your organization is grateful for.

– If your organization has a business Instagram account, you can have your followers use a donation sticker to direct their supporters to raise money for you.

– Have your CEO do a live video on FB explaining what your organization is doing right now (algorithms favor live content).

– Check if your city or state is planning a community or issue-based campaign for #GivingTuesdayNow and get involved that way.

– Be sure to give people multiple options to support your organization.  Yes, one-time cash gifts will help, but include recurring (monthly) gifts, planned giving, qualified charitable distributions and non-cash gifts as other options.

Go to Giving Tuesday to find all the resources you need.

Regular Giving Tuesday will still happen as usual in December, but we urge you to take full advantage of this special mid-year opportunity to connect with your supporters and show them your mission matters now more than ever.